December 12th, 2017
A dirty word?
When the more elderly of our battle-hardened Richmond Cycles crew first started selling bikes – it was in black and white and round here it was all fields – “fit” was a dirty word. Most bike shops’ idea of fitting was along the lines of:
“What is the right size bike for me?”
“That one you’re standing next to is perfect.”
Fast forward to 2017 and you can find any number of experts who will use lasers and wind tunnels to shave seconds off your personal best in exchange for a week’s salary. And the ones who charge the most must give the best fit, right?
What we didn’t do
We have a slightly different take on it. We take bike fitting extraordinarily seriously, and we spend many hours discussing it. Within the team at the shop we have two sports scientists, another guy who was once assured by the original mass-market fit system that he had personally measured more cyclists than anyone else they had come across in Europe, another guy who found his life transformed after surgery and a new bike fit, and some others who just find the whole thing absolutely absorbing.